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“I joke that I was (and still am) winging it”: Meshki’s Damien Park-Neilson

Inside Retail

Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10. Damien Park-Neilson: My journey into e-commerce began unexpectedly, handling returns in a small warehouse for Seko Logistics, which provided a solid foundation in understanding the intricacies of warehousing and end-mile operations.

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The Intersection of Gen AI, Data Quality and Customer Success

365 Retail

Say I’m a customer of a general sports apparel and outdoor store, and I’m planning for my upcoming annual winter ski trip. I need to fill in some gaps in my ski wardrobe, so I ask the personal shopper AI to suggest some items to purchase. I also know my returns or any future purchases will be incorporated into my profile.

Outdoor 72
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Shopping While Black: the Impact of Discrimination on Black Health and Retailer Revenue

Retail TouchPoints

In my book, Black People Breathe , I share that I was on a cross-country camping road trip through national parks. I had just spent $220 at a grocery store and was putting groceries in the trunk of my car when the police arrived with their sirens and threats. Second, the impact on my mental health was severe.

Shopping 244
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Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Retail TouchPoints

Retail industry insiders like my colleague Erica Vallecorsa seem to have expected a bit more from the shopping experience, and to be fair it was relatively basic as far as shoppable TV goes. My neighbor bought some razors after an ad prompt during the game and mentioned it to me like this was just any other Friday.

Shopping 289
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Meta’s Facebook pockets stolen cash in Ads scam, leaving vendors fleeced

Inside Retail

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. First, the bank account linked to her card was emptied of around $600. But it wasn’t Sophie’s campaign.

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How Sarilla Turns Cold Leads Into Warm Leads with RangeMe

Rangeme

It’s not the best place for us unless it’s a dream account and we know we’ll have the velocities off the shelf that we need. Keeping Sarilla’s RangeMe profile optimized There are many ways in which a brand can be discovered on RangeMe. We want to focus and niche down a bit for marketing and channel strategy purposes.”

Grocer 52
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How Miss Amara’s Lydia Bertini forged a new career in e-commerce

Inside Retail

Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10. I ended up spending more and more time at my retail job, and then I took on a full-time role with David Jones as a sales manager. That was the beginning of my retail career, and I never looked back.” You can download it here.