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The Role of Visual Merchandising in Enhancing Sales Potential

Retail Focus

Visual merchandising is an essential tool for retailers aiming to boost sales and improve customer experience. This blog post will explore how effective visual merchandising can positively impact sales and offer practical tips retailers can implement to enhance their display tactics.

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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

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Fresh Market Aims to Improve Inventory Management with New Tech, Including Electronic Shelf Labels

Retail TouchPoints

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.

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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

And while Uncharted has its own branding, if you walked into a new signature Paper Store and an Uncharted store you would see similar visual merchandising and aesthetics. Our marketing and operations teams have already done a lot to build out our logistics and operations, so we can go anywhere. Are there great co-tenants?

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How Carter’s is Evolving with the Needs of Gen Z Parents

Retail TouchPoints

That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

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How Coach and Sephora Use Data to Drive Design Innovation

Retail TouchPoints

These projects also tend to require external partners, especially if theyre experts in emerging areas that resonate with Coachs hottest market: Gen Z. Use Insights to Develop Long-Term Strategic Playbooks Over the next five years, Sephora is embarking on an incredibly aggressive project: assessing and redesigning every store in its footprint.

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AI Successes from L’Oréal, Lowe’s and Walmart Bring Context to the AI Conversation

Retail TouchPoints

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain.