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What is Visual Merchandising?

Wiser

You might have the best products or prices on the market, but if your stores are bland or the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising? The Importance of Strong Visual Merchandising.

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What is Visual Merchandising?

Wiser

You might have the best products or prices on the market, but if your stores are bland and the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising? The Importance of Strong Visual Merchandising.

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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Be sure to check out all the winners from VMSD ‘s 27th annual International Visual Competition: .

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How to Knock Assortment Planning Out of the Park

Wiser

Beyond the merchandising itself, assortment planning also refers to optimizing a store’s visual merchandising, layout, and the placement of the products. Marketing teams need to know pricing and audience segmentation across geographies and customer profiles. Consider Complementary Items for Cross Merchandising.

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Enhancing the Shopper Experience!

Retail Adventures

Amazon stores, including Amazon Go, Whole Foods Market, and Amazon Fresh currently employ Amazon One , a “fast, convenient, contactless way to use your palm to pay at a store, present a loyalty card, enter a venue, or badge into work” to move shoppers quickly through checkout lines. Hello double duty!

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Elements of a Great Retail Display

Retail Adventures

While we can’t make the days longer, we can help with the tools necessary to help you plan your visual merchandising, the big part of your store that keeps shoppers interested. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward.