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The Cheesecake Shop reveals fresh new look

Inside Retail

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. Scott Bush, CEO of The Cheesecake Shop, said “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel. “We

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What to consider when designing your store layout

365 Retail

Whether you’re preparing a new store or redesigning an existing one, there are lots of things you’ll need to think about pre-launch. Marketing its opening and buying in stock will be crucial – but first, you’ll want to carefully design your store’s physical layout. . Sales strategy. Customer experience.

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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

That translates into gift shops and cafeteria spaces that are often sterile environments featuring the same mediocre-quality products and pre-packaged foods. In typical gift shops, “you see a lot of things behind glass display cases, but what people are usually looking for is some deodorant or even a hairbrush,” she said. “So

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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. Making use of your customer data In the face of this, agile marketing and sales strategies are more critical than ever, requiring the ability to adapt to campaigns in real time. But this is just one layer.

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How Virtual Stores Bring the Joy of Discovery to Online Shopping

Retail TouchPoints

The joy of serendipitous discoveries that comes from shopping IRL has proven an elusive experience to replicate online — until now. The pandemic led to the launch of a gamut of virtual store offerings designed to give shoppers a bit of the treasure hunt delights of in-store shopping.

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All-in-one fresh foods market, catering and event location BRIDGE opens in Zurich

Retail Focus

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. BRIDGE market has been conceived as the connector between a diverse fresh food market, creative catering with products from local partners and a wide range of events.

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This data helps companies make informed decisions about marketing and branding strategies.