The Great Small-Format Store Experiment – Brand Boon or Bust for Retailers?
Retail TouchPoints
MAY 29, 2024
Some, like Target, are expanding their footprint with larger stores, while others, such as Sprouts Farmers Market, are doubling down on the small format. As retailers diversify their real estate portfolios to adapt to changing consumer demands, managing in-store brand experiences across various formats becomes increasingly challenging.
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