Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys
Retail TouchPoints
OCTOBER 27, 2021
The holiday season has always been prime time for retailers to roll out new marketing campaigns, events and experiences that draw people to their stores — and keep them there. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.
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