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Multiple retailers have been fined for misleading promotions. This could be why

Inside Retail

There have been multiple examples recently of the Australian Competition and Consumer Commission (ACCC) levying fines at retailers for misleading promotions. million fine for misleading advertising and store credit promotions related to its ‘StoreCash’ promotion running from July 2019 to August 2023.

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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 The offbeat premise was a viral hit and a rare example of the F&B and home renovation sectors taking a narrative-forward marketing approach. But success requires a delicate balance between entertainment and promotion.

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How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

Dubai-based retailer and brand distributor GMG is ramping up its expansion in Southeast Asia and Hong Kong as demand for sports and lifestyle products soars. Meanwhile, Hong Kong remains a strategic retail hub with a high-spending customer base and access to premium retail spaces.

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From prohibition to participation: Exploring the shifting cannabis retail market

Inside Retail

As the legalised cannabis industry continues to grow, despite starts and stops caused by shifting federal regulations per state, retailers need to stay up to date on the varying types of consumers interested in exploring this market and the types of products theyre searching for. billion by 2028.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor?

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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

All these different sensory elements, including the music playlist, dont feel forced; it feels very authentic in the store, said Jaime Bettencourt, responsible for revenue growth, brand strategy and content marketing at Mood Media in an interview with Retail TouchPoints.

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts. retailers on average between March 2023 and February 2024, an increase of 23% over the 2019-20 period.