Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.

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Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. Back to top Retail Media vs. Commerce Media Another term often used interchangeably with “retail media” is “commerce media.”

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Retail TouchPoints

AUGUST 24, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.

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Shopping Merchant Services Fulfillment Social Commerce 226

Retail TouchPoints

DECEMBER 13, 2023

As social platforms continue to focus on short-format video, retailers can capitalize on this trend by providing micro moments throughout the shopping experience when customers might want to capture video in places they have not previously.

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Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

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Fulfillment Consumer Marketing Point of Sale 290

Retail TouchPoints

DECEMBER 21, 2023

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

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Retail Smart Guys

OCTOBER 10, 2022

It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. Aside from seamless entering of sales and customer checkouts, point-of-sale (POS) systems can produce information to analyze customer data, develop inventory, track shopper trends, and hassle-free data migration.

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Retail TouchPoints

NOVEMBER 11, 2021

On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. 16 from 12 to 12:30 p.m. 17 from 2:15 to 2:45 p.m.

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365 Retail

MARCH 5, 2024

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

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Retail TouchPoints

AUGUST 30, 2023

She leverages 25+ years in omnichannel retail, focusing on brands, covering digital strategy and store operations, registry, marketing, tech selection and organizational design. Kathy Kimple is the Executive Director of OSF Digital ’s Strategy group. She can be reached at kathy.kimple@osf.digital.

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Retail TouchPoints

AUGUST 15, 2023

Retailers spend all these marketing dollars to bring shoppers to their site, showcase their products and provide an experience, but 76% of shoppers abandon their cart prior to purchase,” said Shilpi Narang, SVP, Customer Experience at Bolt in an interview with Retail TouchPoints.

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Retail Minded

APRIL 7, 2022

Furthermore, Gen Z’s frequency of shopping for new items is being disrupted by the second-hand, preloved, vintage market – a market that Gen Z are 27 per cent more likely to shop. They are the latest to enter the workforce & have strong purchasing power, meaning brands have to earn their place in the wallets of Gen Z consumers.

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Consumer Social Commerce Point of Sale Shopping 98

A1 Retail

DECEMBER 1, 2021

Industry experts are focusing above all on more experiences at the point of sale and visibility on the internet to start the new season stronger. The agenda includes, for example, contributions on the topics of digitalisation at the point of sale with Dr. Stefan Houweling (Mittelstand 4.0 and on 1 February 2022 at 12.00

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Retail TouchPoints

JULY 29, 2020

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. Retailers are pushing the envelope to create memorable experiences that gather social media ‘Likes’ and excite and enchant consumers.

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Retail TouchPoints

JULY 14, 2020

In this exclusive Q&A, Riley talks about how and why the demographic is shifting, and how LUXIE is pivoting its marketing and merchandising strategy to attract and retain that older demographic. RTP: What have been some of your most successful marketing strategies? Having an AI strategy within marketing is critical.

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Inside Retail

JANUARY 4, 2023

The past year has been all about pushing forward innovation, fostering growth in existing and potential new markets, reaching a new generation of customers, and strengthening Desigual’s inclusive brand identity. When it comes to Singapore, the brand landed in the island republic back in 2008, and later expanded to different markets.

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Fashion Social Commerce Marketing Point of Sale 246

Retail TouchPoints

APRIL 23, 2024

market — recently raising its fees for TikTok Shop sellers in the U.S. users , TikTok is in the perfect position to dominate the American ecommerce market. Takeaway: 2024 will be the Year of Commerce Media While the likes of Temu, TikTok, Amazon and Snap battle it out for control of the valuable U.S.

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Retail TouchPoints

DECEMBER 2, 2020

These trends have put a renewed spotlight on impulse buying and how marketers can trigger those spontaneous purchases that drive sales and profits. The point-of-sale remains a big opportunity for impulse buys. Research shows that a significant portion of social commerce revenue is attributed to impulse buying.

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Retail TouchPoints

AUGUST 25, 2020

Retailers need to make the necessary adjustments to store operations, fulfilment processes, payments and more, to respect shoppers’ continued desire for contactless commerce. Livestreaming Unlocks Massive Sales Potential.

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Payment Services Fulfillment Store Operations Consumer 301

Retail Geek

APRIL 8, 2022

and The Meta was like a track keynote from Benjy Shalimar who’s like the VP of Commerce which you know big roll it. Like weekly Baseball fans like in their ecosystem that they then get to Market you know they have first-party data on and get to Market to so it’s kind of like when.

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Payment Services Merchant Services Consumer Fulfillment 59

Retail Geek

JANUARY 7, 2022

Jason: [18:38] Yeah we we are we were in early market for same-day delivery and we’re kind of an epicenter for a lot of of their delivery products and the vast majority of stuff I order, um my I get two offers for wind to have it delivered between 4 and 8 a.m. or between 8 a.m. and 10 a.m. the next day.

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