Remove Marketing Remove Point of Sale Remove Shipping Remove Social Commerce
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Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

That’s due to the growing complexity of how traffic gets routed to mobile apps, whether that’s via social commerce, affiliate links, influencer content, CRM marketing or some other means. To truly prepare for a strong Q4, mobile deep linking needs to be a core part of brands’ mobile commerce strategies.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. Photo courtesy of TikTok)

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Instant answers about product sizing or shipping details can greatly influence the shopping experience and make or break a sale. Tip 7: Focus on delivery: Fast delivery is still a priority and 79% offer free shipping. But how can you stand out in a world of limited customer attention?

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. Either way it’s good for us.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

“We had been using our online shopping cart’s default checkout process, which required five to six clicks to get to the point where you can check out,” said Sean Valencourt, EVP of Information Systems at Polywood in an interview with Retail TouchPoints. “It It was an involved, intense process.

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