Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Last year the top priority was engaging customers in real time. The use of AI by marketers globally has increased by 186%.

Marketing 286

Marketing Consumer Checkout Customer Experience 286

Retail TouchPoints

OCTOBER 10, 2023

A tremendous amount of mobile traffic and transactions are lost to broken mobile experiences — likely more today than ever before. That’s due to the growing complexity of how traffic gets routed to mobile apps, whether that’s via social commerce, affiliate links, influencer content, CRM marketing or some other means.

Payment Services 262

Payment Services Social Commerce Accounting Customer Experience 262

Retail TouchPoints

SEPTEMBER 18, 2023

Tailored Customer Experiences Online, retailers would be wise to go beyond the typical “for Mom/brother/sister/partner” edits by implementing recommendation mechanisms specific to whom the shopper says they’re buying for.

Social Commerce 323

Social Commerce Checkout Consumer Point of Sale 323

Retail TouchPoints

DECEMBER 13, 2023

Here are four ways retailers can level up their store experience to boost customer engagement, brand affinity, and brand loyalty: Integrate Technology to Enhance the Customer Experience Successful retailers seamlessly blend technology into their physical spaces while keeping a personalized, human feel.

Shopping 310

Shopping Checkout Kiosk Consumer 310

Retail TouchPoints

AUGUST 15, 2023

‘We Aren’t Making Our Customers Hunt and Peck’ While cart abandonment can have many causes, overly complex checkout processes are certainly a major contributor. We’re able to utilize our customer service agents to help customers versus walking them through the transaction process.”

Checkout 231

Checkout Merchant Services Payment Services Customer Experience 231

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Checkout 258

Checkout Shipping Customer Experience Point of Sale 258

Retail TouchPoints

DECEMBER 21, 2023

It’s why retailers have introduced personalized experiences everywhere else on their sites — except, for some reason, checkout. For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics.

Checkout 275

Checkout Payment Services Kiosk Advertising 275