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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. Over half of U.S. About 75% of daily emotions are linked to aroma, making scent the most memorable sensory input.

Consumer 287
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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

It allows you to analyze peak shopping times, assess the effectiveness of your marketing campaigns, and understand how customers move within your store. By understanding these aspects, you can tailor your operations and marketing strategies to better meet your customers’ needs and drive sales.

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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. But this shouldn’t just be a retail race to the bottom.

Shopping 130
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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

In fact, 71% of consumer products CEOs and 64% of retail CEOs believe they have a clear plan for the role advanced AI will play in decision-making five years from now. Smart pricing : AI can help monitor inflation rates, implement dynamic pricing strategies and analyze the effectiveness of promotions to suggest optimal prices for products.

Consumer 245
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How to Knock Assortment Planning Out of the Park

Wiser

Assortment planning in the age of eCommerce is a tricky business. In this article, we’ll look at what assortment planning is and how you can do it effectively. What is Assortment Planning? In retail, assortment planning is the process of determining the right products and right quantities to meet consumer demand.

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How to Effectively Monitor Planogram Compliance

Wiser

Common Issues With Planogram Compliance One issue that brands often see when it comes to planogram compliance is inconsistent implementation across various store locations. There’s often a lag between the time a planogram is created and when it’s implemented in-store.

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Retail Assortment Strategies: What Are They & How Do They Work?

Wiser

These are all examples of an optimized assortment plan. Also referred to as a “product assortment strategy,” retail assortment strategies have to do with the number and type of products that stores offer to customers. Shoppers want to be able to trust that they can find all their favorite products at your store every time.