How Technology and Science Create Unforgettable, Immersive In-Store Experiences
Retail TouchPoints
MAY 1, 2024
With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. Over half of U.S. About 75% of daily emotions are linked to aroma, making scent the most memorable sensory input.
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