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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We had to find what’s special about Kathmandu and what’s unique about us in the market. IR: I love how the marketing campaigns are really bright and fun.

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The North Face Five-Year Global Expansion Plan Includes 300 New Stores

Retail TouchPoints

The North Face has unveiled a five-year growth plan that will add up to 300 global retail and partner locations, with more than 70 new stores in North America. Stores also will beef up BOPIS and ship-from-store options to support omnichannel consumer journeys.

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Arc’Teryx opens its first Sydney store

Inside Retail

Canadian-born technical outdoor wear brand Arc’teryx will launch its first NSW store in Bondi Junction on Thursday (June 22), with plans to open more in the coming years. Every Arc’teryx order is delivered for free via carbon-neutral shipping.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. Gen X homeowners are also 21% more likely than the average consumer to receive marketing messages in the mail and 30% more likely to use coupons — so don’t abandon your direct mail flyers yet. 65% more likely to pick up their order in-store.

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Swanndri is beloved by Kiwis, but can it become a global brand?

Inside Retail

New Zealand outdoor clothing retailer Swanndri is looking to key overseas markets for growth, as it evolves beyond its workwear roots to attract a growing number of people in suburbs and cities. Since entering the Australian market 10 years ago, it has become Swanndri’s second biggest market after New Zealand.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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