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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

One such payment option that has demonstrated its effectiveness in streamlining these transactions is Dynamic Currency Conversion (DCC). DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Benefits for Retailers 1. As evidenced by the data showing U.S.

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Three Types of Promotions Merchants Can Use To Attract Subscribers 

Retail TouchPoints

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But which promotions should you use to attract subscribers? But which promotions should you use to attract subscribers? There are three main types of promotional offerings. Retention Rewards to Foster Loyalty.

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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

As a result, TikTok Shop merchants can promote products directly within the Shop Tab using an image from their product catalog. New creative and formats: Merchants can now automatically populate product catalog images into TikTok’s most valuable formats, such as Carousels and Product Tiles.

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Turning Criticism into Opportunity: A Guide for Merchants to Deal with Negative Online Reviews

Retail TouchPoints

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of whether you are a beginner or an experienced entrepreneur with multiple exits. It also provides an opportunity to obtain additional feedback and improve your business processes.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.”

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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.