Remove Marketing Remove Merchant Services Remove Promotions Remove Shipping
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Three Types of Promotions Merchants Can Use To Attract Subscribers 

Retail TouchPoints

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But which promotions should you use to attract subscribers? But which promotions should you use to attract subscribers? There are three main types of promotional offerings.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.”

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Behind Apple’s price cuts and the competitive mobile phone market in Apac

Inside Retail

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. or 12.12, people are anticipating better promotions from vendors. So, spending on electronics has been significantly reduced.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

The company says Quin helps shoppers make better and faster decisions throughout their online or in-store journeys — fulfilling any sophisticated shopping request — ranging from finding available product assortments or recipes that match a whole suite of health- or budget-related constraints — to general health and customer service.

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4 Keys to an Impactful Global Growth Strategy

Retail TouchPoints

Expanding internationally takes time, effort and money, which means leadership teams need to be thoughtful about which markets they enter. Brands and retailers should keep a close eye on competitors already in these markets, how they’re performing and what unique differentiation they can add to the category.

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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

Instead, there is an increasing focus on delivering more value for consumers, which can include other cost-reducing methods such as strategic discounts, targeted shipping offers, and rewards or cashback on purchases. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. Media articles abound about the skyrocketing marketing dollars required to woo new consumers. And some 40% of declined shoppers will never try that site again.