Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Leveraging affiliate channels.

Marketing

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Marketing

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Marketing

Retail TouchPoints

JANUARY 9, 2024

Steep Marketing Spend, without Results News of Merris’s departure came as Solo Brands lowered its financial guidance for the 2023 fiscal year: revenue is now expected to be between $490 million and $500 million , which is a modest drop from the company’s previous guidance of between $520 million and $540 million.

Outdoor

Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer

Retail TouchPoints

NOVEMBER 25, 2020

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. .

Markdowns

Retail TouchPoints

AUGUST 7, 2023

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” The company marked notable improvements in its delivery speeds in Q2, with average time-to-door improved by six days compared to 2022 in Wish’s six major markets.

Merchant Services

Inside Retail

DECEMBER 12, 2024

Inside Retail spoke with Stephanie Tham, director of brand & marketing at Outdoor Venture, to learn about the new retail concept and the companys marketing strategy. Are there any plans to introduce RL2 by Running Lab to other markets in Southeast Asia or beyond? If so, which countries are on your radar?

Outdoor

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. CFOs demand greater demonstrable value from every dollar spent.

Marketing

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”. As it stands, MyDeal makes up about 3 per cent of the of the $8.1

Marketing

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans. Amplify insights through targeted surveys.

Marketing

Retail TouchPoints

MAY 1, 2023

Because it’s more critical than ever for brands and retailers to understand how investors are analyzing and responding to the broader market, the Retail Innovation Conference & Expo , taking place June 13-15 in Chicago, is hosting a panel of investors to share their perspectives with an audience of brand operators and executives.

Beauty and Health

Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

Marketing

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend

Retail TouchPoints

MAY 1, 2023

Because it’s more critical than ever for brands and retailers to understand how investors are analyzing and responding to the broader market, the Retail Innovation Conference & Expo , taking place June 13-15 in Chicago, is hosting a panel of investors to share their perspectives with an audience of brand operators and executives.

Beauty and Health

Retail TouchPoints

SEPTEMBER 19, 2023

And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

Customer Experience

Wiser

JULY 19, 2017

The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. In a retail setting, marketing and merchandising teams decide on the 4 P’s. Optimizing product assortment to meet customer demands with the perfect product mix will maximize market share and profits.

Marketing

Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.” now has a retail media network.

Advertising

Retail TouchPoints

MAY 27, 2021

A company representative confirmed to Retail TouchPoints that plans for the launch of Yahoo Shops remain unchanged despite the recent sale of Verizon Media to Apollo Global Management, which will also see the company renamed as Yahoo when the deal closes in the second half of this year.). Are we Nearing a Marketplace Saturation Point?

Fulfillment

Inside Retail

JUNE 27, 2021

We had a management meeting over the weekend and had a game plan worked out by Sunday which we’re now executing,” Richard Kelsey, co-founder and director of Beer Cartel, told Inside Retail. It impacts how we market, what messaging we send to people, what we do on-site,” he said. Make us aware so that we know what to aim for.

Drop-Shipping

Inside Retail

JANUARY 12, 2023

Shares in Asos jumped 16 per cent to 682 pence in mid-morning trade on Thursday, spurred by hopes that Ramos Calamonte’s cost-saving plan will revive profits. On the sales front, the CEO forecasted continued volatility. Last October, Asos said it would overhaul its business model after an earlier profit slump.

Fashion

Retail TouchPoints

APRIL 2, 2021

Imagine how effective your marketing spend is if you’re confident in the channels your customers are using? You avoid wasted spend and develop tailored content. Structurally, it may involve reorganization within a business, by combining customer communication and planning teams to form a single customer experience planning team.

Customer Experience

Retail Gazette

APRIL 19, 2024

Superdry co-founder and chief executive Julian Dunkerton issued shareholders an ultimatum this week: support my restructuring plan or the business will collapse into administration. However, is the retailer’s radical restructuring plan enough to save the business or is it simply too little too late?

Planning

Retail TouchPoints

OCTOBER 3, 2022

But the goal from the beginning was always to open this up to the general public and when the pandemic hit in 2020, we knew we had to accelerate that plan. As Gen Z gets older, those consumers are going to control a bigger market spend. We didn’t have to worry too much about security at that point.

Management

Inside Retail

AUGUST 28, 2023

According to Cashrewards’ chief marketing officer Nicole Bardsley, the report was prepared in response to an evident lack of data on cashback being generally available to brands and retailers. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

Promotions

Retail Gazette

FEBRUARY 7, 2024

Pandora is planning a “large expansion” of its store network over the next couple of years as sales for the retailer continue to surge. It said the higher marketing spend would weigh on its first quarter EBIT margin. Pandora is targeting organic sales growth of 6% to 9% in 2024.

Marketing Spend

Inside Retail

JUNE 14, 2022

The platform promises to enable the Australian retail giant to flesh out individual customer profiles with information from its e-commerce site and other sources, and give individual brands the ability to make data-driven decisions about marketing content and spend. “In Today, our loyalty program sits in our ERP system.

Marketing Spend

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail? fan base on Instagram.

Fashion

Independent Retailer

OCTOBER 18, 2022

37 percent stated they plan to raise prices. From the report: 37 percent stated they plan to raise prices. 33 percent of small businesses plan to prioritize customer relations and strengthen customer loyalty to help increase future revenue. The top two areas were prioritizing digital transformation (41%) and digital marketing.

Marketing Spend

Retail TouchPoints

APRIL 16, 2024

Higher NRR indicates satisfied customers who are likely to spend more over time, opening doors for strategic initiatives like promotions, upselling and plan upgrades. Net Revenue Retention (NRR), a component of EGR, reflects year-over-year revenue from existing customers, providing valuable insights on recurring purchasers.

Consumer

Rangeme

SEPTEMBER 6, 2022

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Many factors remain within a brand’s control, including marketing efforts. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession.

Marketing

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them. AT: I love retail!

Department Stores

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing

Inside Retail

NOVEMBER 21, 2021

While we don’t have the budgets of the supermarkets, their marketing spend is bringing new customers to the category, [and] we have had some success in intercepting their traffic to showcase our independent business.

Wholesale