Remove Markdowns Remove Planning Remove Promotions Remove Wholesale
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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7 Tips for Wholesale Inventory Management

Independent Retailer

Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . ” Here are 7 tips for retailers on how to better manage their wholesale inventory and get rid of some of that product bloat: Return for a Refund or Credit. Retailers were sitting on $739.5

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Open to Buy Retail Planning Done Right

Retalon

If you have ever planned a family budget, you will easily understand Open to Buy (OTB). There are two types of families in household budget planning: those who operate on a tight budget, where planning is essential, and those for whom purchasing what they like at the moment is a priority, with budgeting taking a back seat.

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Open to Buy Retail Planning Done Right

Retalon

If you have ever planned a family budget, you will easily understand Open to Buy (OTB). There are two types of families in household budget planning: those who operate on a tight budget, where planning is essential, and those for whom purchasing what they like at the moment is a priority, with budgeting taking a back seat.

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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Hirata sat down with Inside Retail to discuss the brand’s growth strategy and its upcoming plans for building a physical in-store presence. As Hirata remarked, “Often you can’t, that’s why brands do markdowns like discounts or sample sales, or even why inventory sometimes goes straight to the landfill.” What’s next for Halara?

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Jeans for the greater good: Outland Denim

Inside Retail

Premium jeans label Outland Denim was launched in 2016, but planning for the venture stretched for six years before that, founder and CEO James Bartle said. “We Bartle said one of the most powerful brand promotions is when people go out and talk about the product and how it’s made.

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How Smaller Assortments, Lower Inventory Levels Can Maximize Post-COVID Success

Retail TouchPoints

By creating narrower product assortments and limiting inventory levels — especially for product shipments headed to brick-and-mortar stores —merchants would gain the ability to react more quickly to changing consumer trends, and even potentially reduce their need for markdowns.