Wiser
NOVEMBER 29, 2023
Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?
Independent Retailer
DECEMBER 23, 2022
Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . ” Here are 7 tips for retailers on how to better manage their wholesale inventory and get rid of some of that product bloat: Return for a Refund or Credit. Retailers were sitting on $739.5
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Inside Retail
JUNE 30, 2023
Unfortunately, Nike is facing the headwind of slower demand for sneakers and apparel which is pushing down wholesale orders, driving up inventory, and necessitating more marketing and promotional efforts to drive volume. The sports retailer has reported full-year revenue of $51.2
Retail TouchPoints
SEPTEMBER 15, 2020
Savvy retailers are focusing more heavily on determining demand by geographic zones, using local data to inform prices, promotions and markdowns based on real-time consumer behavior. If you look at grocery stores as an example, many retailers were forced to sell eggs at a loss because their wholesale costs increased dramatically.
Inside Retail
JULY 4, 2023
The marketing muscle helps: the latest sports icon to join the Nike stable is Manchester City footballer Erling Haaland, and of course the women’s World Cup tournament beginning in Australia and New Zealand in July provides an outstanding platform to promote athletic footwear and apparel brands.
Wiser
OCTOBER 13, 2020
Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you promote your brand to retailers so they choose to favor you over the crowd.
Inside Retail
MARCH 17, 2024
Bartle said one of the most powerful brand promotions is when people go out and talk about the product and how it’s made. Markdown strategies are damaging in the long term, and would interfere with the social justice mission Outland Denim is trying to achieve. We can’t just be spamming people trying to get a sale out of them.”
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