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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

This is a direct and relatively simple means to take consumers to experiential landing pages where retailers and brands can share information about products, including new launches, recipes, instructions, promotions and more. 4) Think Big: Improve supply chain and inventory management. Act small: Upgrade the unboxing experience.

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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors. Shopify predicts 42.9%

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As a Category Manager are you the next CEO or stuck for life?

Shopper Intelligence

If you’re a Category Manager are you the next CEO or stuck for life? Breadth is good, especially if you want to move into General Management one day. But I put it to you that if you want breadth in your career, come to Category Management. These are the pillars of knowledge of someone who is both Sales and Marketing.

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5 Tips for Overcoming Common Retail Product Launch Challenges

Retail Bound

From inventory management to marketing strategies, there are various factors that can affect the success of a retail product launch. To help you overcome some common retail product launch challenges, we have compiled 5 tips that will guide you in the process.

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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. Promotions are good.

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Recharge Your Digital Pricing Strategies with Data Science

Retail Focus

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment. 41% to an in-store flyer today.

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During the Holidays, Small and Mid-Sized Businesses Feel the Impact of Retail Crime

Retail TouchPoints

If a pattern of shrink emerges that correlates to specific employee schedules or time spent in stock rooms, store management should investigate further. Video analytics can measure the days and times when stores are busiest, helping managers allocate staff more effectively.