Remove Management Remove Merchant Services Remove Promotions Remove Social Commerce
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” and managed by the U.S. Digital Service (USDS). reads the company announcement. user data is stored in the U.S.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

Beginning on June 5, 2023, onboarding of any new Shops in the U.S. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. On August 10, 2023, this restriction will be extended to newly onboarded shops from all other platform partners. Outside of the U.S.

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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

And how are you giving them a value-added product or service for being loyal to you? Being able to get a promotion saying, “Here’s 10% off if you book your next trip with us,” and the offer is only good for two hours — the ability to do that quickly, and in the moment, in the chat, is very important. What are you doing to nurture them?

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

It will integrate directly with Square’s solution ecosystem, empowering sellers to organize their finances and manage cash flow from the same platform they use to run their business. Amex also has partnered with musical artist Chlöe Bailey to create a “Shop Small Soundtrack” that TikTok users can add to their content. small business owners.