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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

A shopper that’s on the hunt for a particular backpack, on the other hand, will have dedicated more time to the experience, perhaps shopping via their desktop after wrapping up their workday. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

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It’s not e-commerce anymore – it’s just commerce

Inside Retail

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. Secondly, having a strong e-commerce channel enables customers to find products online that they may have struggled to locate in-store.

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Miniso’s “good quality with low price” mantra takes off in Southeast Asia

Inside Retail

It recently introduced a brand new store format, with its first flagship store in Selangor, Malaysia. The 684.6sqm retail space is located in Setia City Mall, one of the largest shopping complexes in Shah Alam. Miniso 3.0, Miniso 3.0,

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Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Retail TouchPoints

Many luxury brands communicate their heritage and the promise of an elevated shopping experience via store design: traditional colors, subtle lighting and deep carpets that create a high-end hush. It can be a unique, engaging shopping experience that they can’t do in their main stores. Another issue is permitting.

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too. Customers book an appointment online and then shop in-store, creating a more curated feel while making life easier for associates to manage.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. To accomplish this, operational models need to be adapted quickly. Michael Cabra is Senior Product Manager, Global and Emerging Markets, Cybera.