Retail TouchPoints

NOVEMBER 16, 2022

eBay ’s Luxury Exchange has launched a physical pop-up store in the heart of New York City’s Diamond District to promote its authenticated pre-owned jewelry, handbags and watches during NYC Jewelry Week. to promote the expansion of the ecommerce giant’s Authenticity Guarantee to the jewelry category. 17 at 22 W.

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Retail TouchPoints

DECEMBER 6, 2022

1 — the brand’s fourth location in New York City. This Athleta location also offers products from Athleta Girl. The brand’s messaging is also relayed in campaign imagery displayed throughout the store in stills and a large video installation in a lounge area located near the rear fitting area of the store.

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Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

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Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

365 Retail

NOVEMBER 7, 2023

The trial phase will introduce LEGO products to the virtual shelves of five ASDA stores located in Hartlepool, Cwmbran, Dundee Milton, Watford, and Hunts Cross. In an effort to stimulate interest and provide added value, Just Eat is promoting an introductory offer of up to 50% off on selected LEGO toys until 19th November.

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Retail TouchPoints

FEBRUARY 9, 2024

And while it’s true that many large retailers have attributed store closures to the surge in both theft and violence, its impact is felt even more keenly by small and mid-sized businesses (SMBs). James Stark is the Segment Development Manager for Retail at Axis Communications.

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Retail TouchPoints

JANUARY 25, 2022

This is a direct and relatively simple means to take consumers to experiential landing pages where retailers and brands can share information about products, including new launches, recipes, instructions, promotions and more. 2) Think Big: Improve customer satisfaction. Act small: Upgrade the unboxing experience.

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Retail TouchPoints

JULY 17, 2023

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 billion in 2022 and is expected to grow at a CAGR of 28.4%

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Payment Services Checkout Inventory Management Customer Experience 242

Retail Minded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition .

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Store Layout Marketing Promotions Retail Marketing 98

Shopper Motion

DECEMBER 19, 2022

In-store shopper tracking refers to the collection of data on shopper behavior within a retail store or other physical location. First, it allows retailers to optimize the layout and design of their stores to better meet the needs and preferences of shoppers. Enhanced ability to measure the effectiveness of in-store promotions.

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Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market.

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Retail TouchPoints

MARCH 31, 2021

Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. The question is: are retailers ready to handle it? mobile, web, social applications or in-person) — so retailers can increase engagement and integration. They say you can never go back.

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A1 Retail

SEPTEMBER 24, 2021

Combining Scandit’s AR technology with Jisp’s consumer app, Scan & Save reads product barcodes and presents exclusive promotions, which customers can then save and redeem with their mobile phones. With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers.

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Independent Retailer

JANUARY 18, 2023

For both wholesalers and retailers, the ability to offer a wide range of merchandise can be the means to successful sales, especially in today’s economy. The good thing about having a hybrid operation is that your retail will carry you when your wholesale is down, and vice versa. Special Deals. Searching Through Categories.

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Wholesale Beauty and Health Payment Services Merchant Services 76

Retail Focus

JUNE 28, 2022

If you work in retail marketing, you are probably already familiar with the concept of virtual retail events. These are online-only events (that may be broadcast from your in-store location) designed to publicise a sale, launch a new product, or increase customer retention.

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Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. End Cap Displays. Inline Displays.

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Retail Next

OCTOBER 15, 2019

If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience. Let’s review five ways you can use video to help improve your retail business. Video marketing is a powerful tool. Influence In-Store Shopping Too.

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Retail Gazette

JULY 18, 2023

. “ The data we have on 80% of sales, we can use ourselves to make sure our ranges are relevant and that our promotions and prices are working. “We use it to shape and inform our business strategy. But could they become even more prevalent across both grocery and the wider retail market?

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Shopper Motion

DECEMBER 22, 2022

By leveraging in-store tracking, retailers can create more effective and efficient coupon campaigns that drive sales and customer loyalty. The role of coupons in retail marketing. Coupons are a common marketing tool used by retailers to attract and retain customers. Read more about Coupon Marketing here.

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Target Market Marketing Retail Marketing Checkout 52

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

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Wiser

OCTOBER 24, 2017

I spoke with Tom about Wiser’s in-store capabilities and what they mean for the greater retail market. It’s great to sit down with you and offer our readers more insight on Wiser’s in-store retail software. Whether in-store or online, Wiser has you covered from pricing to assortment to promotions.

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Retail Next

MARCH 10, 2020

In this post, I’ll take you through how to identify important demographics of your target audience, and then outline key marketing channels for your retail brand, whether you have brick-and-mortar locations, and online store, or both. There are plenty more not mentioned here, but these are the most popular for retail marketing.

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Rangeme

AUGUST 12, 2022

Shaping Vancouver’s Retail Market: Diversity, Density and Digital. Ulta Beauty places Black-owned brands in prime locations in stores and features Black-owned brands in ads and email campaigns. Shaping Vancouver’s Retail Market: Diversity, Density and Digital. Retail Insider. 10 Stewart, Samuel.

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Retalon

SEPTEMBER 3, 2021

It’s a tough time for retailers, but also a time that presents great opportunities. In the past, retailers with the largest size and quantity of physical locations dominated the retail landscape. This has resulted in large volumes of physical retail locations sitting unoccupied and completely empty.

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Retalon

SEPTEMBER 11, 2020

That’s because many retailers start with the wrong question when attempting to forecast: “How much do I need to sell?”. For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. Demand Forecasting Methodologies.

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Retail Next

FEBRUARY 19, 2020

It is also providing retailers with the right knowledge and the best skills to keep abreast of other competitive names in the market. Moreover, with adequate information about current aspects of retail marketing, they can learn how to devise effective strategies, apply appropriate techniques, and everything in between.

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Rangeme

MAY 9, 2022

MUST Wine Loft is a European-inspired artisanal wine and cheese store and cafe located in downtown St. They sell everything from cheese spreaders and wine glasses to curated gift baskets and retail wines. We’re located on the first floor of the 5th Avenue Lofts apartment building, so we added Loft to our first location’s name. .

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Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

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Specialty Store Specialty Retailers Social Commerce Advertising 138

Cross Cap

FEBRUARY 1, 2018

Take Indigo, for instance: The opening of their first “cultural department store” at the Sherway Gardens location last year marks the upgrade from the original Chapters model to an unparalleled shopping experience. Many locations now present live music and book signings with local authors; and of course, Starbucks remains a staple.

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Retalon

DECEMBER 8, 2021

As mentioned earlier, in its simplest form, order fulfillment is the physical process of getting a purchased product from a storage location to the customer. Some factors affecting this decision include the proximity of the storage location to the customer, inventory availability, and the labour involved. What is order fulfillment?

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Merchant Services Fulfillment Drop-Shipping Shipping 41

Retail Next

FEBRUARY 9, 2020

But if you decide to work on your content yourself, you will need to focus on creating content that encourages action and promotes activity in your audience. You will also have to include the matte lipsticks you offer in a way that will not seem like you are trying to promote your products over all the other ones.

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Shopper Motion

DECEMBER 29, 2022

For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . . This can help retailers understand how their campaigns are driving traffic.

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Store Layout Advertising Marketing Promotions 52

Retail Next

FEBRUARY 24, 2020

Business owners and managers face competition from area stores, big-box retailers, and internet giants. Promoting eco-friendliness could create a strong competitive advantage for brick-and-mortar stores. But the marketing tactic has its pitfalls. Promote the Shopping Local Movement. 29%: I like to try new retailers.

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Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

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Retalon

AUGUST 16, 2019

Delivering an experience that feels personalized to shoppers, while also… Creating a consistent experience across retail locations and channels so that customer can enjoy the comfortable familiarity of your brand. Any business that caters to a consumer marketplace deals with 2 common challenges.

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Retalon

AUGUST 16, 2019

In any business undertaking that caters to a consumer marketplace, there are two major challenges – delivering an experience that feels personalized to shoppers, while simultaneously creating a consistent experience across retail locations and channels so that customer can enjoy the comfortable familiarity of your brand.

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Retail TouchPoints

MARCH 23, 2023

4 Reasons Email Remains Relevant in a Mobile World The ubiquity of mobile phones can make email marketing seem almost outdated compared to push notifications in terms of their ability to reach shoppers quickly and conveniently. Wasserman noted that retailers should be familiar with how Gmail and other popular email providers display emails.

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