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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 312
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How To Choose The Best Location For Your Business

Retail Minded

Choosing the right location for your company is essential since it will have a direct impact on your business success. The right location will boost your visibility, improve accessibility, and connect you with your target audience. If your business is very far from your target audience, they may not want to visit your space.

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Asic orders Urban Rampage stores to end Centrepay credit arrangements

Inside Retail

Operated by Coral Coast Distributors, Urban Rampage has stores at 10 locations in regional and remote locations across Western Australia, the Northern Territory and Queensland. Coral Coast targeted First Nations consumers who received Centrelink payments.

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The Ins and Outs of Market Research

Wiser

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

Marketing 147
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Online Marketing Courses to Take to Help Your Business

Small Biz Trends

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Online marketing courses are one the best ways to learn/grow this skill set.

Marketing 116
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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

The family-run business opened its first shop in the Royal Arcade in the Sydney suburb of Double Bay in October 1989 and currently has three locations after opening and closing stores locally and overseas. During this time the business expanded into Melbourne and other markets.