How China’s Missfresh Makes Rapid Grocery Delivery Pay
Retail TouchPoints
JUNE 6, 2022
In China small local shops, known as “neighborhood retail,” are big business, generating 1.3 It is common practice for customers to shop daily for the fresh produce they need, and Missfresh’s goal is to digitize that local fresh food experience with the added convenience of doorstep delivery. A New Kind of ‘Neighborhood Retail’.
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