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How Customer Data Can Take Your Retail Business To The Next Level

Retail Minded

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

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The Dark Side of the Surveillance Economy and What Retailers Should Do About It

Retail TouchPoints

Businesses across the spectrum have benefited hugely from the rise of the “ surveillance economy ” — the business of gathering and using data about consumer behavior for profit — but the impact to consumers is much less straightforward. David Donnelly, filmmaker and director of “The Cost of Convenience.”

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3 Ways to Use Data to Improve In-Store Experiences

Retail TouchPoints

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

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Creating Retail Agility Requires a New Way to Think about Data

Retail TouchPoints

Disruptions to the supply chain, shifts in customer behavior, and even unexpected weather events are impacting retail sales across ecommerce and brick-and-mortar — changing where, when, how and why customers purchase. The rest are at risk of losing customer loyalty, brand affinity and revenue.

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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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Best and worst case scenario: How retailers can use ChatGPT

Inside Retail

As the retail industry in Australia continues to evolve, the integration of advanced technology, such as ChatGPT, could revolutionise the way customers and retailers interact with each other. Artificial intelligence (AI) systems are used by retailers – mostly for high complexity projects, according to 2019 research.

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NBCU Exclusive: What One of the World’s Biggest Media Companies Sees Ahead for Retail

Retail TouchPoints

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. To do this, Reduto and her team immerse themselves in the industries they serve — and one of the largest is retail.