Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. This isn’t altruism on Google’s part though.

Merchant Services 268

Merchant Services Shopping Advertising Shipping 268

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 295

Merchant Services Advertising Shopping Drop-Shipping 295

Retail TouchPoints

JANUARY 12, 2024

According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9 These stats highlight a major shift in the online advertising landscape and underline the importance of including social media advertising in online retailers’ ecommerce strategy.

Social Commerce 279

Social Commerce Beauty and Health Advertising Merchant Services 279

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Google’s shopping function is more algorithm-based, relying on the query itself and search history.

Merchant Services 297

Merchant Services Shopping Payment Services Advertising 297

Retail TouchPoints

MAY 5, 2022

Ideoclick has partnered with Quartile to help brands navigate the retail media networks that are on the rise across the ecommerce advertising landscape on Amazon , Instacart, Google and Walmart.

Advertising 220

Advertising Management ATS Marketing 220

Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4

Consumer 302

Consumer Advertising Shrinkage Planning 302

Retail TouchPoints

AUGUST 17, 2022

It’s hard to say that 2022 has been the year of ecommerce so far. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% The ultimate approach that smart ecommerce companies follow in that regard is automation. The power of ecommerce automation is typically two-fold.

Payment Services 359

Payment Services Advertising Returns Checkout 359

Retail TouchPoints

NOVEMBER 5, 2020

It can be used to manage product listings and orders across major ecommerce platforms, including Shopify, Magento, Lightspeed and WooCommerce. Retailers can also use Channable to generate and optimize Google Text Ads (Google AdWords) and Microsoft Advertising (Bing Ads) text ads and shopping campaigns.

Management 264

Management Advertising Marketing Shopping 264

Retail TouchPoints

NOVEMBER 2, 2022

SaaS ecommerce platform BigCommerce has teamed up with Snap, Inc. to allow its merchants to directly integrate their online store with Snapchat in order to easily sync product catalogs and create ad campaigns on the popular social platform. in a statement. Snapchat for BigCommerce is currently only available in the U.S.

Social Commerce 244

Social Commerce Returns Shopping Marketing 244

Retail TouchPoints

JANUARY 11, 2024

Just as with the acceleration of digital in the dawn of ecommerce, and again during the early days of COVID when companies that took a “wait and see approach” were left far behind, we’re again at a pivotal moment. In new research that Google Cloud led in the U.S. Now is not the time to be in analysis paralysis.

Management 231

Management Customer Experience Consumer Marketing 231

Retail TouchPoints

APRIL 19, 2022

So I regularly help customers identify and fight a hidden drag on their growth: ad fraud. I spend hours speaking with customers about their ecommerce businesses and the challenges they face. The latter is among their largest costs — because of ad fraud. Ad fraud is any online advertisement cost you pay for a non-targeted buyer.

Advertising 254

Advertising Marketing Location Planning 254

Retail TouchPoints

SEPTEMBER 30, 2022

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. The biggest way Google is doing this is by making its search more visual.

Shopping 258

Shopping Apparel Advertising Consumer 258

Retail TouchPoints

JUNE 13, 2023

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Third-Party Payment Options Third-party payment options like PayPal and Google Pay have been around for a while (and continue to be popular options for online shoppers).

Payment Services 306

Payment Services Shipping Boutique Promotions 306

Retail TouchPoints

MARCH 15, 2024

Digital shelf optimization (DSO) means constantly making changes to your product display on ecommerce platforms in an attempt to keep it as optimal as possible. The first optimization area breaks down into where your products appear in search engine result pages (SERPs) and your ad placements.

Inventory Management 233

Inventory Management Telecommunications Location Marketing 233

Retail TouchPoints

OCTOBER 18, 2021

The retailer’s offerings on this front include Siri support and integration with Google Assistant. Voice commerce is expected to account for 30% of ecommerce sales by 2030, according to Essig in a video conversation with Rebecca Nathenson, Director of Product Management for Google Assistant Developer Platform at Google.

Shopping 241

Shopping Accounting Management ATS 241

Retail TouchPoints

MARCH 16, 2023

I actually think generative AI is going to be bigger than the internet or smartphones in ecommerce.” Product Descriptions: The Job Copywriters Don’t Want In any job there is some element of drudgery, and for ecommerce professionals feeding the always-hungry beast of the internet with product copy certainly tops the list.

Merchant Services 317

Merchant Services Visual Merchandising Advertising Management 317

Retail TouchPoints

APRIL 11, 2024

With these kinds of results, it is no wonder 81% of retail leaders feel an urgent need to deploy AI this year, according to a Google report. Then we turned to ecommerce, clicking through pages and pages of items in hopes of finding that rare pearl. That will happen this year. AI agents will shop for you.

Consumer 267

Consumer Customer Experience Checkout Shopping 267

Retail TouchPoints

JUNE 3, 2022

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. Getting the most mileage from every dollar spent on ads has become more important than ever. Something like Ad Protect helps us key in on the winners.”.

Jewelry 240

Jewelry Advertising Accounting Returns 240

Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ Optimising Toward True Business Value When looking down the P/L of any ecommerce store, it is obvious that revenue is not the goal itself. Let’s start by looking at why this is important. But why is this game-changing for your business?

Returns 199

Returns Advertising Marketing Accounting 199

Retail TouchPoints

APRIL 27, 2023

However, one sustainable investment management firm’s data indicates that ecommerce can generate 17% less greenhouse gas emissions than brick and mortar retail shopping, and other studies report similar ecommerce advantages. Smarter Shipping Options Transport is a large component of the ecommerce footprint.

Drop-Shipping 261

Drop-Shipping Returns Shipping Consumer 261

Retail TouchPoints

JULY 13, 2022

The free app, which is available at the App Store and Google Play, provides shoppers with products at their home stores, exclusive discounts and rewards to boost savings. 99 Cents Only Stores will benefit from closed-loop reporting with measurable SKU-level transactions and ad clicks to provide accurate, actionable insight.

Advertising 235

Advertising Shopping Location ATS 235

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Targeting Makes Google Paid Ads Cost-Effective, but Privacy Concerns Loom.

Advertising 218

Advertising Returns Social Commerce Marketing 218

Retail TouchPoints

APRIL 25, 2023

Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences, especially for apparel and footwear brands looking to bring the physical world to digital shopping.

Drop-Shipping 241

Drop-Shipping Accessories Customer Experience Consumer 241

Retail TouchPoints

FEBRUARY 16, 2024

ecommerce spending is estimated to reach $1.7 Additionally, global ecommerce spending could surpass $7 trillion as early as 2025. To combat this challenge, modern retailers are embracing AI to help improve the customer experience by increasing speed of service and adding a more personalized touch. In the U.S.,

Customer Experience 252

Customer Experience Payment Services Consumer Management 252

Retail TouchPoints

FEBRUARY 8, 2023

For example, Snapchat lost 25% of its shares due to a decline in ad spending. Spotify, the music streaming platform, fears a softening in ads sales. Meta recorded a 1% drop in ad revenue for the first time in history related to shrinking ad budgets. The current ad prices are double what they used to be.

Advertising 232

Advertising Customer Retention Marketing Consumer 232

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. The AI technology even determined when to refresh ads to ensure continuous and optimal ROAS.

Marketing 307

Marketing Returns Advertising Marketing Spend 307

Retail TouchPoints

NOVEMBER 5, 2021

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. There are more than 3.6

Marketing 290

Marketing Advertising Consumer Shipping 290

Retail TouchPoints

APRIL 28, 2023

The ecommerce and tech giant is facing fierce competition from rivals like Microsoft and Google and struggling with the downturn in tech spending that has weighed on players across the industry. In a time of economic adversity, it is great to see Amazon sticking to its core values: invent and simplify,” Skelly added.

Fulfillment 309

Fulfillment Planning Customer Experience Management 309

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Prior to Rokt he worked at Affirm and Stripe, and spent 15 years at Google growing and scaling the large customer sales teams in the U.S.

Checkout 234

Checkout Customer Experience Consumer Shopping 234

Retail TouchPoints

JANUARY 18, 2023

The ecommerce pandemic party is officially over. Just like Airbnb was built out of a financial crisis, I think we’ll see some really interesting, resilient ecommerce companies pop up out of the ashes of this. Retail TouchPoints: So what are the traits that indicate a resilient ecommerce business?

Consumer 236

Consumer Marketing Advertising Shipping 236

Inside Retail

APRIL 4, 2024

According to Aussie-born global fintech Airwallex – which last month launched its State of Cross-border eCommerce: Key Trends of 2024 Report – a whopping 54 per cent of global consumers are expected to increase their international online spending over the next six to 12 months. trillion by 2030. trillion by 2030.

Merchant Services 130

Merchant Services Payment Services Social Commerce Checkout 130

Small Biz Trends

MAY 6, 2022

Google recently announced that they will be giving every U.S. business up to 500 Google Career Certificate scholarships to upskill employees, which could be worth as much as $100,000 of workforce training to any one American company. Google Offering Up to $100,000 in Career Certificate Scholarships to Every Small Business in the US.

Advertising 111

Advertising Marketing ATS 111

Retail TouchPoints

APRIL 6, 2022

Product pages are the one aspect of an ecommerce website that can make the difference between a shopper browsing and leaving, and a shopper that can’t help but click the “add to cart” button. Skyrocketing ecommerce adoption means that consumers today browse an endless number of websites. The “add to cart” button is one of them.

Checkout 284

Checkout Markdowns Apparel Promotions 284

Retail TouchPoints

APRIL 14, 2022

Currently, many ecommerce retailers are scrambling, trying to figure out how to build these new relationships. Because big tech has seen the writing on the wall, two of the biggest sources of consumer data — Apple and Google — have taken it upon themselves to give consumers more control over the use of their personal data.

Advertising 245

Advertising Consumer Promotions Location 245

Retail TouchPoints

MAY 5, 2023

Forecasts predict retail media ad spend will grow to $61.15 This is your ad revenue. You should be able to launch custom ad units that fit your site design. And these should be server-side ads, leading to lower latency and faster site experience. Leverage that data to show the right promotions and ads to the right users.

Advertising 252

Advertising Promotions Marketing ATS 252

Small Biz Trends

NOVEMBER 26, 2022

Google’s search, analytics, and advertising platforms are among the most popular in this realm. Learn About the Google Search Landscape. Google search is one of the most important online tools for any business. This Startup Bonsai post by Nicola Bleu includes stats related to Google search. Image: Depositphotos.

Advertising 105

Advertising Marketing Accounting Planning 105

Retail TouchPoints

AUGUST 8, 2022

So the fact that Rent the Runway moved its entire IT infrastructure and ecommerce platform over to the cloud without anyone really noticing was a triumph for CTO Larry Steinberg and his team. With Google that’s something that we don’t have to worry about. Making Good on Sustainability Goals.

Customer Experience 266

Customer Experience Consumer Management Fashion 266