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7 Best Press Release Distribution Services to Catapult Your Small Business

Small Biz Trends

Press releases are a valuable tool for small businesses aiming to improve their recognition, credibility, reach, and revenue. No wonder, companies are investing in several PR strategies and working with press release distribution services to get the most out of their PR efforts. Cision PR Newswire. CryptoNews.

Finance 124
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Why this SEO and performance manager loves working in retail

Inside Retail

As Taking Shape’s SEO and digital performance manager, Kiran Flynn is the plus-size fashion brand’s go-to person for digital and content marketing. It was a privilege to promote Elverina and the collection, generating some fab coverage. These trips resulted in fantastic national online and print coverage for the brand.

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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

Then, there was the spoof press release written by an activist organisation dubbed The Yes Men, which claimed that Adidas had appointed a former Cambodian union leader as its new co-CEO, duping some reputable outlets, such as The Australian Financial Review , into running a story on the fake news. The post Is all media good media?

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5 Reasons Why Trade Shows Can Be Valuable for Product Startups

Retail Bound

These industry-specific events provide valuable face time for companies around the world, and offer the chance to connect with high-profile press contacts, potential partners, and other businesses. Here are 5 reasons why you needs to invest in trade show marketing. Media Presence.

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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

Did MCoBeauty go too far? To be fair, the media coverage that this generated worked to promote both brands equally. Charlotte Tilbury received just as much press coverage as MCoBeauty, and searches for the two foundations increased concurrently. Or was it merely a win for making beauty more accessible to the masses?

Consumer 130
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Shopworker violence law gets cold shoulder from government – again

Talking Retail

The government has indicated it is not going to introduce a new legal offence of assaulting a shopworker, despite being pressed to do so after a Parliamentary select committee report. Or just read more coverage at Talking Retail. The government said: “A. The government said: “A.

ATS 52
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Why Modern Slavery Risks Should be Top of Mind Post-Pandemic

Retail TouchPoints

News coverage of modern slavery incidents fell by 25% between January and June 2020 compared to the previous year. Do your due diligence: If you quickly onboarded new suppliers during the early days of the pandemic, now is the time to go back and do the necessary due diligence. That is where adverse media coverage comes into play.