Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth
Retail TouchPoints
APRIL 4, 2024
When you’re running a search ad or a Facebook ad, that ad is typically driving people to your DTC website, so you’re able to track conversion. But within retail media it all happens in the same ecosystem, so the idea of ‘grading your own homework’ comes up a lot.” The IAB is working to tackle that problem. That is incrementality.
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