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Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail TouchPoints

When you’re running a search ad or a Facebook ad, that ad is typically driving people to your DTC website, so you’re able to track conversion. But within retail media it all happens in the same ecosystem, so the idea of ‘grading your own homework’ comes up a lot.” The IAB is working to tackle that problem. That is incrementality.

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Rather than carving out a set time to go shopping, consumers’ interactions with brands are brief, focused and transactional — often referred to as “content snacking.” For example, Sainsbury’s and Nectar offer highlights from your grocery store shopping for the year. Thomas Butta is Chief Strategy and Marketing Officer at Airship.

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How Can CPGs Expand Their Digital Shelves?

Retail TouchPoints

A digital shelf strategy is essential to reaching the right consumers at the right time to get your brand onto shopping lists and into carts. When in the store, the shopping experience is a relatively linear process where shoppers walk the aisles, use a list or are quickly in and out for specific items.

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AirRobe GM Beth Glancey talks fashion resale, tech and start-up culture

Inside Retail

Here, Beth Glancey, the GM at the start-up, gives her take on why resale isn’t already a larger chunk of the market and explains the challenge of going from a large, established player to a challenger. The listing process has not evolved since eBay launched 25 years ago. We literally are going to run out of places to put our waste.

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data. This is what advertisers are most interested in.

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A New Take on ‘Native Retail’: Boutique Hotel Chain Mint House Lets Travelers Shop Their Stay

Retail TouchPoints

Mint House Shop Your Stay page for its NYC location. How Mint House Guests Can ‘Shop Your Stay’ Image courtesy Mint House Mint House rooms offer travelers an apartment-style experience with the amenities of a hotel, and part of the draw is an elevated, inspirational aesthetic.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. Customers benefit from being able to pay as they go for the technology they are consuming.