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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

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Kontoor Brands to buy Helly Hansen from Canadian Tire Corporation

Inside Retail

Kontoor Brands, the apparel company behind Wrangler and Lee, is to acquire Canadian outdoor workwear brand Helly Hansen from Canadian Tire Corporation. Founded in Norway in 1877, Helly Hansen is known for its outdoor apparel and clothing innovations, including the first fleece fabrics in the 1960s and the H2Flow temperature regulation system.

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REI Taps Former Amazon Exec for New Chief Commercial Officer Position

Retail TouchPoints

The outdoors retailer also has promoted Kelley Hall to EVP and CFO, and named Vivienne Long to SVP and Chief Marketing Officer. Hall joined REI in 2019 and currently leads strategy, sustainability and finance. REI Co-op has named long-time Amazon executive Cameron Janes to its newly created position of SVP and Chief Commercial Officer.

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Meet the outdoor start-up that hit its crowdfunding goal in four hours

Inside Retail

When most people think of outdoor brands, you’d forgive them for thinking of a sherpa climbing inaccessible peaks, or thrill junkies leaping out of helicopters to propel themselves down a snow-banked mountain. However, there’s a new breed of outdoor lifestyle brands seeking to bring the joy of the outdoors to the everyday person.

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Forma Brands exits bankruptcy, names previous Outdoor Voices exec CEO

Retail Dive

The beauty company finalized its sale to investors, including Jefferies Finance, and appointed Cliff Moskowitz to the chief role.

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Retail appointments of the week

Inside Retail

American Outdoor Brands names Brent Vulgamott as COO By Irene Dong American Outdoor Brands has named Brent Vulgamott as its new COO, who will be leading all facets of the company’s sales, operations, and analytics functions. He formerly worked for Lockton Companies, a privately held insurance broker, as director of finance.

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Why the future of Australian retail lies in unified commerce

Inside Retail

Outdoor and camping gear wholesaler Darche taps into the same Shopify backend to sell to DTC and B2B customers. This helps teams from marketing to finance, as payments are consolidated via one platform, and one back end for reporting across refunds, chargebacks, returns, exchanges and other transaction types.