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Balancing Act: Financial Planning Tips for E-commerce Startups on a Tightrope

365 Retail

Targeted Marketing Dial-in campaigns tailored to high-value customer segments. Lean on cost-efficient channels like SEO and email marketing to supplement targeted paid ads. Lean on drop shipping or print-on-demand fulfillment to limit upfront outlays for niche items or new product launches. Measure ROI religiously.

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When is the right time to scale? Three indications you might be ready

Inside Retail

If inefficiencies are starting to appear in your supply chain, warehousing, and order fulfilment solutions, it’s a sure sign you need to upgrade your systems. For example, is your time better spent on developing new products, rather than spending hours on bookkeeping and managing finances? When business growth is slowing down .

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

Any consumer research pointing towards the importance of fulfilment in the online shopping experience should probably ignore the success of Shein and its completely underwhelming delivery service. It completed a series E financing round in 2020, which values the business at USD$15 billion. Will its relentless growth continue?

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Competing for a more discerning dollar

Inside Retail

This is where putting the customer in control of how they purchase can help, including a range of new financing and payment options for the customer to choose from. More and more, savvy retailers are moving with the market and offering their customers a broad range of payment and fulfilment options to increase conversion rates.

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MUST Wine Loft Discovers Charcuterie Must-Haves By Ordering On RangeMe

Rangeme

Arkwright: Our target market is anyone and everyone who appreciates and desires artisanal cheeses, charcuterie, local products, and small or large production wines from all over the world. As the buyer and head curator at MUST, RangeMe has been super helpful for product discovery and fulfillment.

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5 Major Pitfalls to Avoid When Launching a New Product

Retail Bound

This same principle applies to product fulfillment, product vision & direction, and financing. The list above is not everything that needs to be considered but is a good start when evaluating potential opportunity and landmines in the product development and launch process.