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Balancing Act: Financial Planning Tips for E-commerce Startups on a Tightrope

365 Retail

Setting Revenue Goals Conduct market research to estimate your revenue potential across products, segments, and channels. Targeted Marketing Dial-in campaigns tailored to high-value customer segments. Lean on cost-efficient channels like SEO and email marketing to supplement targeted paid ads.

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When is the right time to scale? Three indications you might be ready

Inside Retail

It could be that it’s the right time to invest in external expertise in growing and marketing your business brand so that you can build brand awareness amongst new customers and potential retailers. For example, is your time better spent on developing new products, rather than spending hours on bookkeeping and managing finances?

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

Any consumer research pointing towards the importance of fulfilment in the online shopping experience should probably ignore the success of Shein and its completely underwhelming delivery service. However, it should really have known that such a symbol would not be well-received in markets not familiar with its background.

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Competing for a more discerning dollar

Inside Retail

Asking whether these market-wide shifts reflect your customers’ behaviour can help strike the right balance across channels to capture sales. This is where putting the customer in control of how they purchase can help, including a range of new financing and payment options for the customer to choose from.

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5 Major Pitfalls to Avoid When Launching a New Product

Retail Bound

What you do not often see in the market are the 100 failed products that preceded or followed the successful product that made it. Not doing extensive market research. Over spending before market validation. So, without further adieu, here are 5 major pitfalls to avoid when launching a new product: 1.

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MUST Wine Loft Discovers Charcuterie Must-Haves By Ordering On RangeMe

Rangeme

Arkwright: Our target market is anyone and everyone who appreciates and desires artisanal cheeses, charcuterie, local products, and small or large production wines from all over the world. As the buyer and head curator at MUST, RangeMe has been super helpful for product discovery and fulfillment.