Primark mulls click-and-collect trial expansion
Retail Gazette
MARCH 14, 2024
The fast fashion chain is currently trialling click-and-collect across 57 stores, for its womenswear and kidswear products. Speaking at the LIVE Retail Week x Grocer conference, Primark CEO Paul Marchant said: “It plays into our bricks-and-mortar strategy because it is driving more customers to the stores.
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