TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features
Retail TouchPoints
SEPTEMBER 29, 2021
As an example, he pointed to online fashion retailer Princess Polly , which used collection ads to drive traffic to their website and saw a 5.98% return on ad spend (ROAS) and 54% increase on product page visits as a result. Dynamic Showcase Ads (DSA).
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