Remove Fashion Remove Returns Remove Shopping Remove Social Commerce
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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Stylists in Residence at Toombul Shopping Centre, QLD. Image: Supplied.

Fashion 246
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Reducing the cost of free returns: how retailers are cutting back

Inside Retail

Customers want a quick, simple, and flexible return process and the peace of mind that if they don’t like an item, they can easily return it. Retailers know that hyper convenience is essential to the e-commerce proposition, and many continue to offer ‘free returns’ to remain competitive. Why do people return goods?

Returns 130
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Community and connection: How Mirvac is reimagining Aussie shopping centres

Inside Retail

Shopping centres have long been a meeting place for people from all backgrounds, but now it’s time to up the ante as consumers are yearning for human connection more than ever, says Kelly Miller, general manager of retail at Mirvac and director at the Shopping Centre Council of Australia.

Shopping 130
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Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Retail TouchPoints

Complete with romantic rendezvous in the Garden Center and dancing among the holiday décor, the shoppable commercial series will give rom-com fans all the spice and sweet intrigue they love, with a little shopping thrown into the mix. New York designer Jessica loses her luggage while returning to her hometown for the holidays.

Marketing 244
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How businesses are leveraging GenAI to curate bespoke customer experiences

Inside Retail

The app plays a key role in increasing overall customer satisfaction within the online fashion retail space, which results in purchases that are significantly less likely to be returned. Neill is on a mission to “disrupt the fashion industry’s $1 trillion fit issue” and empower individuals to feel confident in the clothes.

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Inclusion and inspiration: What women actually want

Inside Retail

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. Retail is still the main source of fashion inspiration.

Fashion 130