How Emotional Insights Transform Your CX Strategy
Retail TouchPoints
FEBRUARY 5, 2025
When building a house, you start with a blueprint. Similarly, creating a meaningful customer experience begins with a map a tool to visualize the entire journey, from initial awareness to post-purchase interactions. Customer journey mapping (CJM) is widely used in retail to analyze and plan touch points before, during and after purchase. It provides a detailed view of the customers shopping process, helping retailers understand how customers interact with their brand at every stage.
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