How 3D Standards Will Simplify Image Creation And Usage In Retail
Retail TouchPoints
AUGUST 19, 2020
Practically everyone agrees that 3D imagery, whether it’s simply placed on a screen or is part of an augmented reality experience, provides a great way for consumers to educate themselves about a product — a key step in the shopper journey. What almost no one agrees on, at least so far, are the visual and technological standards that allow a 3D image to be experienced both realistically and consistently on any and all devices.
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