Five expert tips for a successful peak season strategy
OCTOBER 31, 2023
The barometer of a brand’s yearly success heavily depends on fourth-quarter performance. Around 40 per cent of total order volume for the year occurs in Q4. Nine in 10 of the best-selling days for e-commerce retailers come in the same quarter. And one-third of all retail sales happen during the holiday season. With so much riding on this part of the year, businesses need to be well-equipped to handle spikes in traffic and order volumes.