Retailers Face Surge in Deceptive Pricing Lawsuits: Strategies to Protect Your Business
Retail TouchPoints
MARCH 28, 2025
Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. However, discounted pricing strategies can have serious legal implications if relevant laws and guidelines aren’t followed. Recent Proliferation of Deceptive Pricing Lawsuits Over the past year or so, putative class action lawsuits over false “reference prices” or “fake discounts” have more than doubled.
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