Crafting luxury brand narratives through popup stores
JUNE 16, 2023
Ghalia BOUSTANI. Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Defining the brand story. Defining a brand story involves understanding the core elements that make your brand unique and compelling. A brand story is an ongoing narrative that evolves with your business and resonates with your audience. The more compelling and authentic the story is, the more it will connect with customers on a deeper level.