Apple, Macy’s and IKEA Rank High in Innovation but Social Impact Scores are Mixed
Retail TouchPoints
NOVEMBER 28, 2022
What people think about when they focus on retail innovation is the tech side of the business — next-generation marketing tools, cutting-edge last mile vehicles, frictionless checkout — but there is still plenty of innovation happening in the more foundational strategies of running a retail business. Fordham University ’s American Innovation Index (Aii) follows the logic that customers are the real judges of innovation — and if an innovation doesn’t matter to them, it won’t impact their buying b
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