How Gibson Connects With its Fans Using ‘Storytelling’ Over ‘Content’
Retail TouchPoints
FEBRUARY 15, 2023
Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those customers range from curious amateurs to seasoned professionals. This has resulted in a customer base with incredibly varied experience and expectations for the brand’s instruments, requiring a smart approach that can meet each customer at their own stage of their personal musical journey.
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