From the ground up: Kellogg’s soil strategy and the future of FMCG sourcing
Inside Retail
JUNE 1, 2025
On International Biodiversity Day, the Australian and New Zealand arm of Kelloggs shifted attention from cereal boxes to soil beds, launching an awareness campaign designed to address a growing gap in public understanding around soil health and its direct connection to food security and supply chain resilience. For FMCG retailers and suppliers, the initiative marks a compelling case for deeper investment in sustainable sourcing and consumer education.
Let's personalize your content