The Data Mandate for a Modernized Shopping Experience
Retail TouchPoints
APRIL 28, 2025
Brands like Amazon have set the gold standard for a modern ecommerce shopping experience. Customers expect brands to show them the right product at the right price and they dont want to wait weeks to receive it. Whats more, with Gen AI tools now in the fray, customers are likely to want instant product guidance, review summaries and more. Many retailers are eager to replicate such experiences, but they often stumble on a recurring barrier: data.
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