WSJ: Adidas’ Post-Ye Strategy to Focus on Sports Instead of Celebrities
Retail TouchPoints
MAY 1, 2023
As a number of Adidas ’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration with Kanye West, a.k.a. Ye, go up in flames — the company is shifting its strategy to make sports the focal point of its U.S. business, according to the Wall Street Journal. “We have to be focusing on sports — that’s where the root of Adidas is,” said Adidas North American President Rupert Campbell in an interview with WSJ.
Let's personalize your content