Apple Reverses Long-Held Stance on DIY Repairs with Launch of Self-Service Website
Retail TouchPoints
APRIL 28, 2022
For years Apple refused to sell consumers or independent repair shops the tools and parts needed to fix its devices, saying that consumers were best served by having their products fixed by authorized specialists. But the tech giant has finally yielded to consumer and political pressure with the debut of its new Self-Service Repair website — complete with repair manuals as well as genuine Apple parts and tools.
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