Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar
Retail TouchPoints
MAY 27, 2022
Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from easier access and smarter online commerce with friendly features, the real action is happening behind the scenes. Front-of-house retail starts deep in the backend with CPG companies compiling large amounts of data. We use data to gain consumer insights, test market reception and decide when and where we’re going to advertise.
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