How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do
Retail TouchPoints
APRIL 14, 2025
As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and brands must adapt to stay ahead. Consumers today are no longer giving their attention or money to a singular brand or retailer as previous generations did. Instead, todays consumer shops around and across various retailers to find the best product for them.
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