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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

With this uncertainty in mind, I spent time on Saturday, November 25, 2023 seeking out early ecommerce sales data from Black Friday to gain a clearer understanding of how the market was performing. billion, an ecommerce record. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, up 7.5%

Marketing 268
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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Of all the eCommerce sites we reviewed, 40% offered a “pay over time” option for customers. Read more about our research methodology here.

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HomeGoods Pulls the Plug on Ecommerce Site

Retail TouchPoints

HomeGoods will shut down its ecommerce site on Oct. The off-price furniture and décor retailer, a subsidiary of The TJX Companies , made a belated ecommerce debut in September 2021 but now has decided to focus its energies on the in-store experience. “We

Fashion 262
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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Embrace Business Complexity With Real-Time Inventory Data

Join Orium, Fluent Commerce, Mercaux, and MACH Alliance Ambassador Prasad Tangirala, Head of eCommerce Engineering at Conn’s HomePlus, for an expert panel discussion exploring the crucial role of real-time inventory data in a brand’s in-store retail operations.

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3 Ways AI can Disrupt Ecommerce

Retail TouchPoints

When it comes to ecommerce, the answer is a resounding “yes.” Here are just a few that will positively disrupt ecommerce: 1. It’s one of the most critical aspects of ecommerce — and one of the most challenging to get right. But is there anything your retail business can do to profit from AI?

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The Limited Role of AI in Ecommerce

Retail TouchPoints

Proactive problem-solving: WISMO tickets are a frequent concern in the ecommerce world. By continuously refining AI algorithms and approaches based on real-world feedback and emerging trends, ecommerce platforms can ensure they harness AI’s potential optimally, while also mitigating its inherent limitations.

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Evaluate Total Cost of Ownership in the Composable Commerce Era

But composable commerce is a complete paradigm shift in how eCommerce businesses operate, and understanding the cost implications of that requires a shift too. Total cost of ownership, or TCO, is important to understand when making the switch to a composable commerce architecture.

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Smart Stores and Smarter Supply Chains: Innovations for a New Era of Retail

Speaker: Panel Speakers

As the brick and mortar and ecommerce stores start to blend together, what will the store of the future actually look like? Shoppers are craving reasons for visiting the store and an enhanced shopping experience; retail stores want more automation, a more enabled staff and a bigger bottom line.