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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

With this uncertainty in mind, I spent time on Saturday, November 25, 2023 seeking out early ecommerce sales data from Black Friday to gain a clearer understanding of how the market was performing. billion, an ecommerce record. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, up 7.5%

Marketing 278
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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants.

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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Of all the eCommerce sites we reviewed, 40% offered a “pay over time” option for customers. Read more about our research methodology here.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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Embrace Business Complexity With Real-Time Inventory Data

Join Orium, Fluent Commerce, Mercaux, and MACH Alliance Ambassador Prasad Tangirala, Head of eCommerce Engineering at Conn’s HomePlus, for an expert panel discussion exploring the crucial role of real-time inventory data in a brand’s in-store retail operations.

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Not Just Black Friday: Let’s Talk Effective Cloud Planning for Ecommerce Year-Round

Retail TouchPoints

In the ever-evolving landscape of ecommerce, retailers face the ongoing challenge of adapting their cloud infrastructure to meet the demands of unpredictable consumer behavior. Here are three key components of a well-managed ecommerce cloud strategy. So Who’s Doing It Well?

Planning 258
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HomeGoods Pulls the Plug on Ecommerce Site

Retail TouchPoints

HomeGoods will shut down its ecommerce site on Oct. The off-price furniture and décor retailer, a subsidiary of The TJX Companies , made a belated ecommerce debut in September 2021 but now has decided to focus its energies on the in-store experience. “We

Fashion 264
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Evaluate Total Cost of Ownership in the Composable Commerce Era

But composable commerce is a complete paradigm shift in how eCommerce businesses operate, and understanding the cost implications of that requires a shift too. Total cost of ownership, or TCO, is important to understand when making the switch to a composable commerce architecture.

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Smart Stores and Smarter Supply Chains: Innovations for a New Era of Retail

Speaker: Panel Speakers

As the brick and mortar and ecommerce stores start to blend together, what will the store of the future actually look like? Shoppers are craving reasons for visiting the store and an enhanced shopping experience; retail stores want more automation, a more enabled staff and a bigger bottom line.