Treat, no Trick: NRF Forecasts Halloween Spending will Hit Record $12.2 Billion
Retail TouchPoints
SEPTEMBER 21, 2023
In a return to pre-pandemic behaviors, more consumers plan to throw or attend a party ( 32% ) or to take their children trick-or-treating ( 28% ) this year, although the top celebratory activities for consumers will be handing out candy ( 68% ), decorating their home or yard ( 53% ) and dressing in costume ( 50% ). set in 2021.
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