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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Are they in stock? Why AMP, and Who’s on Board? Do they have the right size?

Marketing 242
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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

Zero results pages can also illuminate the need to configure better synonyms to prevent dead-end searches. Applying insights to off-site marketing channels. Informing what to stock in physical stores. Understanding this issue helps add the right synonyms to prevent lost sales.

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Retail Assortment Strategies: What Are They & How Do They Work?

Wiser

Too wide and you’ll end up with leftover dead stock. This way you can rely on regular purchases with little worry of retaining dead stock. 3: Mass Market Assortment Mass market assortment strategies function by being both wide and deep and are really only used by big brands.

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Battle of the superapps: GoTo vs Sea in Indonesia

Inside Retail

The e-commerce market is worth more than $100 billion in Indonesia this year, and the e-commerce arms of two superapps – GoTo and Sea – are going head to head for No. Shopee, which is number one in the six other South-east Asian markets in which it operates, arrived in Indonesia in 2015, which was six years after the launch of Tokopedia.

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How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Retail TouchPoints

“Who better [to create this space] than a designer who was fighting the same battle, or someone who would come from marketing and had seen the same thing, and promote more Black businesses when putting these together.”. It can’t be dead stock or something that they had for two years.

Consumer 321
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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. This involves inputting key words that can result in a dead link or generating unwanted products in some cases. This helps minimize stockouts or overstocks during peak seasons.

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How the emergence of online shopping will change the face of bricks and mortar grocery retail

Mike Anthony

Despite the hyperbola you read in the press, bricks and mortar grocery is far from dead. Research shows that significant proportion of shoppers in every market in the world exclusively shop in offline stores. 60% of these shoppers mentioned promotions as one of the reasons that they visited the offline store.

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